One of the aims of the project was creating a new look and feel for the Guiker brand. We started defining the brand personality keywords, based on which I created moodboards to quickly get feedback from the team.

To define the new look and feel of the website, I started designing the Homepage and the Services page. I iterated a few design directions and eventually we landed on a simple but professional style.

I redesigned the main screens and flows of the product, in order to extrapolate the components and test the new design system in progress.

I built the components using the atomic design methodology and aligning everything to the 8pt grid.

To add more joy and wit to the app, we introduced illustrations in key pages, empty states and modals.

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I delivered a comprehensive library of responsive components that the product team can use to quickly design new features or iterate on current ones. I also crafted a visual design style guide that explains the use of typography, colours, illustrations in both product and marketing website.